Month: August 2016

You invest a lot of money on your trade show booth, from creating the marketing materials to designing your banners and table. You also put a lot of time into planning the logistics of the show, coordinating staff, getting load-in and load-out help and handling your inventory. After all this work, you want to maximize […]

The sights and sounds of a trade show should be familiar: the labyrinth of trade booths, the bustle of the crowd, the feverish roar of marketers trying to convince prospects to purchase their products. Among all this confusion, you need to make an impression. After all, you won’t have long — a few hours, a […]