Looking for ways to advertise your products and services? We know it can be overwhelming and difficult when there are so many different options available. Besides tried-and-true business promotion methods, the increase in social media has created an amplitude of new marketing opportunities. The best part is that it’s easier and more economical than ever to advertise your services and products on Social Media. Nonetheless, we are here to provide various ways and the best practices for successfully advertising your business:
1. Social Media
Social Media has now become a business necessity as there are different online channels that allow informing, attracting, and engaging with an audience. The best part is that it’s free to set up a business account, which makes it that fastest and most affordable way to expose a business brand, product, and services. Creating engaging social media content such as blogs, video tutorials, infographics, and high-quality visuals demonstrate you are an expert in your industry and helps build trust with your audience and customers.
2. Optimizing Website SEO
Another way is to optimize your company’s search engine or as they call it, Search Engine Optimization (SEO), this helps your company’s website rank higher in Google search results. The way it works is by using keywords through out the company’s web pages and blog posts that will increase the chance of users finding your website when they use these same keywords. Its important to research how to optimize your website’s performance on search engines. It is sometimes recommended to hire an SEO agency to help and ensure your website is properly optimized and increase your company’s search results.
3. Paid Advertising
Paid advertising can also help expand your business, such as Television and Radio ads, which are the most traditional forms of advertising, but are also the most expensive because they have a higher success rate. Paid social media posts can also be used for advertising your business, this method allows the capability to choose a specific audience , the location and duration of your ad. Lastly, pay-per-click ads allow you to pay a fee for every time a person clicks on your ad, which then appear at the top of a results page for keywords you have chosen.
4. Participate In Community Events
Attending local and community events will allow you the opportunity to network and spread awareness of your business, products and services. Networking can bring forward sponsorship opportunities and new customer opportunities at the same time. Lastly, it also puts a human face to your business, which is admired by consumers.
5. Attend Trade Shows
Trade shows are a great opportunity to network with buyers and sellers from similar industries, which gives access to real leads. Although, setting up trade shows can be very costly, businesses opt for this experience because it brings significant return on investment. Having displays with your logo and high-quality designs is important to ensure you’re impactful and easy to locate at any event. Lastly, gathering contact information while at the show is a great way to follow-up and nature attendees who attended the show and turn them into potential customers.
6. Host a Webinar
Hosting a webinar can help gain exposure and position your business as an authority in your industry. Webinars online or in person can help customers with specialized skills or technical information related to your services and products. Lastly, a webinar can also provide the opportunity to collect contact information from attendees who can become future leads.