Event planning is no easy task, but it’s a vital part of marketers’ jobs. Companies spend about 20% of their budgets on marketing for events. Plus, 67% of business-to-business marketers find marketing event as one of the most effective ways to meet future clients and customers. This is your opportunity to shine as a brand at the exact moment customers are most open to new relationships and budget allocation for upcoming initiatives. Don’t let that opportunity slip away by making these easily avoidable mistakes.
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