how to drive traffic to your trade show booth

How to Attract Trade Show Visitors to Your Booth When Traffic Slows Down

According to the Events Industry Council, global business events in 2018 generated $2.5 trillion in business sales. If you’re participating in trade shows, you have a major opportunity for increasing sales if you do it right. Trade show exhibiting has many moving parts, but one of the most critical things you need to do is drive traffic to your trade show booth. Without prospects to talk to or visitors to your booth, all your other preparation can easily go to waste. Read more

PMS color matching

How Do I Find the PMS Color of My Logo?

We all know the importance that color has for marketing and branding a business. We bet that by now, anyone in the world can easily identify McDonald’s yellow and red colors from their logo. This is because colors matter and they can leave an imprint in our brains, making them easily recognizable! Read more

best trade show apps

Top 10 Apps For Executing Successful Trade Shows

Every year, millions of people visit trade shows across the United States. Whether it’s a tech expo or comic book convention, the average trade show visitor spends 5.5 hours at one of these events. It’s your job to convert these visitors into bonafide customers. Manual methods just won’t cut it. The most successful trade exhibits all incorporate the latest technology. Read more

Tents For School Events

How to Increase School Pride Using Promotional Items Such as Tents

How to Increase School Pride Using Promotional Items Such as Tents School pride flows from administrators and teachers to students. When adults don’t show their school pride, you can’t expect young students to express an interest. Luckily, there’s a great way of increasing school pride and get students and alumni excited by using promotional items.

Event Marketing Technology

5 Tech Trends to Elevate Your Event Marketing Efforts

When it comes to marketing and staying ahead of the curve, companies everywhere are expanding their marketing budgets to take advantage of the plethora of technology at our fingertips. One space that is taking a huge leap in terms of technology is in event marketing. If you truly want to get your business noticed and stay engaged with your customers, staying on top of the latest event marketing technology strategies is key. Read more

Tradeshow Marketing

3 Innovative Brands in Tradeshow Marketing

When you’re doing marketing for trade shows, it’s important to “wow the crowd” to get their attention if you want to stand out among your competitors. But cool event marketing for trade shows often requires a plan. Luckily, you don’t have to search too far to get some ideas when you draw inspiration from innovative brands. Here are three brands that take trade show marketing to the next level:

Read more

Fundamental Sales Techniques

5 Fundamental Sales Techniques for Trade Shows

Trade shows are a fantastic opportunity to sell your product or service if you use them to their full potential. Too often, companies set up a booth or room complete with experienced sales reps, sales brochures and product samples but do not get the results they expect. That’s because companies don’t always use effective sales techniques for these special occasions. Best practices don’t change just because the venue does. Salespeople need to stay proactive.

Read more

Farmers Market Tents

5 Tips To Grow Your Brand At Farmers Market

5 Tips To Grow Your Brand At Farmers Market Do you sell at farmers markets? Are you looking to grab attention and bring in more customers? If so, then there are some simple tactics to keep in mind. From the fresh, natural produce to the passionate people that sell them, farmers markets help promote the […]

trade show marketing

How to Make Your Next Trade Show a Success

A trade show is a competitive environment. Hundreds of companies are in one large room trying to attract the interest of the same visitors. As an exhibitor, it’s important to stand out. At the same time, the main message of your display has to be right for your brand. Read more

event management marketing

3 Event Management Trends to Watch Out for in 2019

Whether you’re launching a new product or holding a conference, you need to know that your event management company is ahead of the curve. The art of executing a business event is constantly changing. And if you’re not changing with it, you’re falling behind your competitors. Read more