TRADESHOW BLOG
EVENT & MARKETING TIPS By Ins'TenT

event sponsorship at tradeshows

Why Sponsoring Events At Trade Shows Is Beneficial for your Company

Many trade shows have opportunities for your company to sponsor events. Some types of events you can sponsor include breakout sessions, lunches, networking events and after-parties. The expense can be a significant portion of your marketing and advertising budget, but you get a lot of exposure for your money. Here are four benefits you receive from using this strategy as part of your campaigns. Read more

Top Trade Show Expense Deductions

Trade shows are one of the most lucrative ways to launch new products, increase brand visibility, and move customers through your marketing and sales funnels.

However, the costs of organizing a trade show exhibit adds up quickly. Luckily, you can deduct many trade show expenses when it’s time to submit your tax return. Here are the most common expenses and tax deductions when participating in exhibits. Read more

Fire Certificate For Canopies – What You Need To Know

If you are looking to buy a brand-new custom canopy for your business it is essential that you look for one that is flame-retardant and that you verify that it comes with a canopy fire certificate. While this may not be on your mind right away, there is always a chance that an incident involving fire may occur at your event. If you’re exhibiting at a fair or at a tradeshow where you are using electrical equipment that may require power, or if you’re cooking food or are next to someone using these, then there is an increase in the likelihood of in a public fire. Read more

Trade Show Follow-Up Campaign

5 Best Practices for Your Trade Show Follow-Up Campaign

So, your trade show is over. You’ve unfolded your work table, popped all the promotional balloons, and packed away your pop-up displays.

Now what? Read more

Custom Commercial Umbrellas

Hype Up Your Events with Umbrellas and Promotional Products

Hype up Your Events with Umbrellas and Promotional Products Fall is a great time to promote your business at trade shows and outdoor vendor events with unique promotional products like custom umbrellas and printed tents. Such events have the benefit of allowing you to interact with people who might never order your product or come […]

unexpected hidden tradeshow costs

The Top 10 Unexpected Trade Show Costs

Savvy marketers know that trade shows are a powerful way to increase brand awareness and boost sales. It can be a profitable strategy too, as trade shows generate more than $13 billion in revenue on average in the United States. Read more

how to drive traffic to your trade show booth

How to Attract Trade Show Visitors to Your Booth When Traffic Slows Down

According to the Events Industry Council, global business events in 2018 generated $2.5 trillion in business sales. If you’re participating in trade shows, you have a major opportunity for increasing sales if you do it right. Trade show exhibiting has many moving parts, but one of the most critical things you need to do is drive traffic to your trade show booth. Without prospects to talk to or visitors to your booth, all your other preparation can easily go to waste. Read more

PMS color matching

How Do I Find the PMS Color of My Logo?

We all know the importance that color has for marketing and branding a business. We bet that by now, anyone in the world can easily identify McDonald’s yellow and red colors from their logo. This is because colors matter and they can leave an imprint in our brains, making them easily recognizable! Read more

best trade show apps

Top 10 Apps For Executing Successful Trade Shows

Every year, millions of people visit trade shows across the United States. Whether it’s a tech expo or comic book convention, the average trade show visitor spends 5.5 hours at one of these events. It’s your job to convert these visitors into bonafide customers. Manual methods just won’t cut it. The most successful trade exhibits all incorporate the latest technology. Read more

Tents For School Events

How to Increase School Pride Using Promotional Items Such as Tents

How to Increase School Pride Using Promotional Items Such as Tents School pride flows from administrators and teachers to students. When adults don’t show their school pride, you can’t expect young students to express an interest. Luckily, there’s a great way of increasing school pride and get students and alumni excited by using promotional items.