How Personalized Face Masks Boosted Branded Awareness
With the pandemic, face masks became a publicly enforced item one could not do without when going out. As businesses and public sectors started enforcing this mandate, the demand for masks increased so much that many stores could not keep them on the shelves, which led to their increased production by clothing manufactures and the promotional industry. Businesses, schools, and sports teams saw this as a great opportunity for boosting brand awareness through personalized face masks with their logo. They became a great tool not only for encouraging safety but also for expanding marketing efforts.