A trade show is a competitive environment. Hundreds of companies are in one large room trying to attract the interest of the same visitors. As an exhibitor, it’s important to stand out. At the same time, the main message of your display has to be right for your brand. Read more
Whether you’re launching a new product or holding a conference, you need to know that your event management company is ahead of the curve. The art of executing a business event is constantly changing. And if you’re not changing with it, you’re falling behind your competitors. Read more
Online marketing is more important than ever. With the scope and reach available on the internet and the number of free marketing opportunities, very few brands can get by without implementing strong online marketing techniques. But that doesn’t mean that offline marketing is irrelevant. While online marketing is great for reaching a ton of people really quickly, offline strategies can be great for building relationships and reaching out to a more dedicated group or to a different type of audience you’ve been meaning to target. Here are our top 10 offline marketing strategies to help support your brand.
Here’s a statistic that will shock you. Brands launch 30,000 new consumer products every year — and 95 percent of them fail. Perhaps these products don’t catch the attention of consumers. Or maybe brands just aren’t promoting them properly.
Here’s the kicker: Businesses that advertise products at trade shows and marketing events are more likely to generate new customers and drive revenue. If you’re about to launch a product of your own, event signage will boost your branding and promotional opportunities significantly. Read more
Technology has transformed the marketing world, and some of the most basic elements of traditional event marketing are now obsolete. For example, mass marketing is less likely than ever to attract the attention of new clients. Your audience is looking for targeted messaging specific to their interests and needs. Read more
When you look at a list of the top expos of 2019, it becomes obvious that Americans love cars. Automobile trade shows dominate America’s expos. If you’re not interested in cars, then you have a couple of other options that you may enjoy. You can start your search by learning about the top 2019 largest exposed in the U.S.
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3 Booths at CES 2019 that Wowed the Audience Every year, the Consumer Technology Association (CTA) hosts a global gathering of gadgets and innovative technology in Las Vegas at its Consumer Electronics Show or CES, and CES 2019 did not disappoint. This year’s showcase of consumer electronics and innovation technologies brought together over 4,400 exhibitors […]
Every year the” global authority of color,” Pantone, selects a color to represent the coming year. This impacts everything from clothing to furniture and even the promotional industry! So what’s the color for this year?
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You finally made the decision to invest in a custom tent for your business and if this is your first time, you probably don’t know where to start. Chances are that you know what you want your tent to look like, but you don’t know how to design one. One thing you are probably certain about is that you want to make an impactful presentation of your brand and always stand out at all your events. For this reason, we have created these 5 tips to help optimize your tents design and visibility. Read more
