TRADESHOW BLOG
EVENT & MARKETING TIPS By Ins'TenT

Trade Show Displays

How to Prepare For an International Trade Show

Taking your business to another country for an international trade show is a big step, making for bigger opportunities and bigger risks. If you’ve had your fair share of trade shows, you may know the ups and downs that come along with executing a successful event from planning all the details to designing the best trade show booth possible.

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top 2020 expos

20 Trade Shows You Don’t Want To Miss in 2020

Every business has room to grow, new products to show off, more people to connect to, and ideas to expand on. What’s the perfect way to tackle all of that in a three-day window? Trade shows! 

There’s an exhibition for any industry you can think of for your business to participate in or attend. We’ve gathered the top expos in the country from all fields, so get your calendar out and get ready to start planning your trade show calendar.  
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Does CPAI-84 Meet NFPA 701?

Whether you are an outdoor kitchen fan, an outdoor event organizer for your organization, or a food business that provides exciting outdoor culinary experiences, your cooking tents must meet the required fire safety standards. As guests gather around the BBQ grill and socialize, you need to ensure that tents and its parts are safe for everyone. Read more

event sponsorship at tradeshows

Why Sponsoring Events At Trade Shows Is Beneficial for your Company

Many trade shows have opportunities for your company to sponsor events. Some types of events you can sponsor include breakout sessions, lunches, networking events and after-parties. The expense can be a significant portion of your marketing and advertising budget, but you get a lot of exposure for your money. Here are four benefits you receive from using this strategy as part of your campaigns. Read more

Top Trade Show Expense Deductions

Trade shows are one of the most lucrative ways to launch new products, increase brand visibility, and move customers through your marketing and sales funnels.

However, the costs of organizing a trade show exhibit adds up quickly. Luckily, you can deduct many trade show expenses when it’s time to submit your tax return. Here are the most common expenses and tax deductions when participating in exhibits. Read more

Fire Certificate For Canopies – What You Need To Know

If you are looking to buy a brand-new custom canopy for your business it is essential that you look for one that is flame-retardant and that you verify that it comes with a canopy fire certificate. While this may not be on your mind right away, there is always a chance that an incident involving fire may occur at your event. If you’re exhibiting at a fair or at a tradeshow where you are using electrical equipment that may require power, or if you’re cooking food or are next to someone using these, then there is an increase in the likelihood of in a public fire. Read more

Trade Show Follow-Up Campaign

5 Best Practices for Your Trade Show Follow-Up Campaign

So, your trade show is over. You’ve unfolded your work table, popped all the promotional balloons, and packed away your pop-up displays.

Now what? Read more

Custom Commercial Umbrellas

Hype Up Your Events with Umbrellas and Promotional Products

Hype up Your Events with Umbrellas and Promotional Products Fall is a great time to promote your business at trade shows and outdoor vendor events with unique promotional products like custom umbrellas and printed tents. Such events have the benefit of allowing you to interact with people who might never order your product or come […]

unexpected hidden tradeshow costs

The Top 10 Unexpected Trade Show Costs

Savvy marketers know that trade shows are a powerful way to increase brand awareness and boost sales. It can be a profitable strategy too, as trade shows generate more than $13 billion in revenue on average in the United States. Read more

how to drive traffic to your trade show booth

How to Attract Trade Show Visitors to Your Booth When Traffic Slows Down

According to the Events Industry Council, global business events in 2018 generated $2.5 trillion in business sales. If you’re participating in trade shows, you have a major opportunity for increasing sales if you do it right. Trade show exhibiting has many moving parts, but one of the most critical things you need to do is drive traffic to your trade show booth. Without prospects to talk to or visitors to your booth, all your other preparation can easily go to waste. Read more