While inflatable advertising has been around for decades, there are still few methods that can compare to the unique style and effectiveness of a great inflatable in a marketing campaign.
Defining Inflatable Advertising
Inflatable advertising, simply put, is a form of marketing that uses inflatables to help promote businesses and grow their profits. It can be done using a variety of methods, depending on what the business is looking to promote and how long they’d like to do so. In most cases of inflatable advertising, business owners create replicas of their products, logos, or mascots. This way, they can not only grab the attention of onlookers, but they can also promote a certain product or establish their brand image at the same time. Because inflatables are so engaging, they are an amazing method of marketing for brick-and-mortar storefronts and businesses.
How Inflatables Are Used in Advertising
The ability to customize inflatables is a massive advantage for anyone looking to use them as an advertising aid. Because you can create an inflatable to portray almost anything, there are a variety of ways that you can use them in your upcoming marketing campaign. The following categories are the most common inflatable types in advertising.
Inflatable Mascots or Characters
One of the most popular inflatable types that businesses use when advertising are replicas of their mascots or favorite characters. When you’re looking to reinforce your brand image, show off your personality, or simply grab attention, an inflatable mascot can do just that. Inflatable advertising helps bring in old and new customers alike by making your business grab their eye. Plus, mascots are a fun way to remind customers about who you are.
Logo and Billboard-Style Inflatables
When most people hear the term “inflatable,” their first thoughts often go to large floating animals or dancing tube men. However, commercial inflatables have a diverse number of uses and forms in the advertising industry. If you’re searching for a way to promote your business through inflatables but don’t want something too flashy, consider creating a large version of your logo or a billboard-style inflatable. These kinds of inflatables can be used both indoors and outdoors, allowing you to promote your business where and when you need to do so.
Inflatable Product Replicas
For businesses that don’t have mascots or specific themes that they want to promote, inflatable product replicas may be the way to go. Depending on your business type, you can choose to create a replica of something that promotes your unique company well. For example, if you’re a tire shop that just opened and is trying to bring in new customers, using a large inflatable replica of a tire can notify people who are driving by of your services. Inflatables are one of the most attention-grabbing methods of in-person advertising.
Inflatable Sale and Discount Promotions
Sales and discounts are a strong method of bringing in new business and pushing sales numbers when your company is struggling or looking to engage. If you’re considering having a sale or want to promote a discounted item, you should try creating an inflatable that highlights what’s going on at your business. For example, if you’re having a holiday sale on cars at your dealership, customizing a fun holiday car inflatable can help draw attention to the sale. This is especially helpful when your business has trouble reaching customers digitally.
Interactive inflatables are another interesting and engaging method of in-person advertising. One of the most well-known interactive inflatables is the “dancing tube man,” which is a simple inflatable with a face and arms that move from continuous airflow. Many businesses use dancing tube men to promote sales, discounts, or limited-time products. If you’re not sure what inflatable is right for your business, an interactive inflatable is always a safe and effective choice. They can be used in almost any circumstance to promote a variety of topics.
Contact the team at Instent to learn more about how inflatable advertising can attract more customers to your business.