Whether it’s your first trade show or you’re a seasoned veteran, there is always the question of what size booth to purchase for events. Although larger displays can appear to be the better option, we should never underestimate the power of well put-together compact set-up. Minimalist space with a maximalist mentality! If you’re interested in learning how to make the most of your small event space, look no further. We’ll teach you the tricks of the trade in acing trade show marketing with limited space.
Beyond the obvious reasoning of a smaller exhibit being cheaper, opting for a small event space requires that you make informed and well thought-out design choices. This can result in a more stream-lined and concise messaging – which helps to ensure that your brand is showcased in the most relatable way possible.
How Best to Use Your Space
Find options that fit within your space. Rather than playing Tetris, trying to fit spare tables, tents and walls into your 10×10, look for a one-and-done solution, like this Quick N Fit set. It is crafted to fit small spaces while still offering an aesthetically pleasing structure to your exhibit space.
Let Your Graphics Do the Talking
Outfitting your pop-up tent with accessories is key in making the best use of your exhibit Invest in bold, bright graphics that allow your booth to stand out. Ensure that your logo is prominently displayed in an eye-catching color. In addition, flags are a great way to draw attention from the crowd, while also drawing attention to your brand. Use backdrops to display any additional information needed, along with clear CTAs, without competing with your banners. However, with a small space it is important to be cautious of not giving too much information in too little space. Information overload is a real thing when it comes to a 10×10 area!
You Get What You Give
Promotional giveaways are a huge crowd-pleaser (and attention getter!). If you’re passing out shirts, water bottles, or portable charging packs, not a single attendee will notice the size of your booth. In terms of taking up booth space, the smaller the item the better – keep in mind that storage space can be limited.
Creative Storage for the Win!
Smaller booth spaces can start to feel cramped, so being creative in your storage capabilities is a must! Choosing a table cover that allows for under-table storage is key. Opting for a three-sided table cover or one with a zipper in the back helps to keep items out of the way, while also presenting a clean, organized front.
The bottom line? Size matters, but incorporating meaningful designs and putting thought into your event display matters so much more! By keeping your design, messaging and space clean, your 10×10 space will be the David against the Goliath-sized exhibits. Less can be so much more, as long as you approach it with the right vision!
