The Most Efficient Promo Items for This Trade Show Season

You’re ready to take this trade show season by storm, but you need custom promotional items that make a real impact. However, your company’s budget isn’t bottomless. Anything you choose must deliver efficient and effective marketing that draws in attendees and reinforces brand awareness. Many companies put their logo and colors on their tents and table banners, but you need to go a step further. Consider adding these items to your list before shipping items off to the event.

Pop-Up Display Walls

What happens when attendees get closer to your exhibit and they no longer see the prominent branding at the top of your booth? Get your branding put on the walls of your booth so it’s front and center no matter where your visitors stand. With the pop up wall you have plenty of space to add details about your new products and services, or present additional company information. Attendees may spend a significant amount of time in front of this wall, depending on how engaged they are with your booth, so make sure that you put a lot of thought into the messaging for this area.

Roll-Up Banners

Space is at a premium when you’re running the trade show circuit, especially if you have complicated shipping logistics to figure out. Roll-up banners give you a versatile promotional option that easily fits into your truck and adapts to your booth’s environment. You can place these banners in the tent, around the outside, on your table or in many other locations. If a disaster happens and you end up missing key parts of your booth setup, a roll-up banner can also give you a backup plan.

Cross-Table Cloths

Want to move away from the standard custom tablecloths that it seems like everyone has? Cross table covers give you a set of slanted table covers that create a modern and high-end look that helps you stand out. You can swap the position of the set to change your look throughout the day, and you have plenty of space for branding and marketing messages.


Promotional flags catch the eye whether you attach them on top of your pop-up tent or use them to guide attendees into your booth. They also work well in a variety of environments, which is useful when you go to new shows and you aren’t entirely sure what to expect. Multiple shapes allow you to match your company’s style with the flag design and reinforce your overall messaging. You may want to use flags to generate excitement among visitors, such as announcing a contest or a special speaker. Take advantage of the weather if you’re in an outdoor show. Windy days show off the flags and give them enough motion to bring in people.

Back Wall Banners

Custom trade show banners give you another opportunity to build brand awareness and help attendees understand what your company does. They’re convenient and easy to carry, are affordable and easily attach to the poles of your booth. If you have a specific presentation you’re giving or product you’re showing off, these back wall banners can give them key points to remember.
Your trade show season is already stressful enough. You don’t want to go through all that trouble without achieving your company’s goals. Get the most out of your efforts by packing the most efficient custom promotional items to achieve marketing and branding success.


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