Fundamental Sales Techniques

5 Fundamental Sales Techniques for Trade Shows

Trade shows are a fantastic opportunity to sell your product or service if you use them to their full potential. Too often, companies set up a booth or room complete with experienced sales reps, sales brochures and product samples but do not get the results they expect. That’s because companies don’t always use effective sales techniques for these special occasions. Best practices don’t change just because the venue does. Salespeople need to stay proactive.

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Farmers Market Tents

5 Tips To Grow Your Brand At Farmers Market

5 Tips To Grow Your Brand At Farmers Market Do you sell at farmers markets? Are you looking to grab attention and bring in more customers? If so, then there are some simple tactics to keep in mind. From the fresh, natural produce to the passionate people that sell them, farmers markets help promote the […]

trade show marketing

How to Make Your Next Trade Show a Success

A trade show is a competitive environment. Hundreds of companies are in one large room trying to attract the interest of the same visitors. As an exhibitor, it’s important to stand out. At the same time, the main message of your display has to be right for your brand. Read more

event management marketing

3 Event Management Trends to Watch Out for in 2019

Whether you’re launching a new product or holding a conference, you need to know that your event management company is ahead of the curve. The art of executing a business event is constantly changing. And if you’re not changing with it, you’re falling behind your competitors. Read more

offline marketing strategy

Support your Brand Online with these 10 Offline Marketing Strategies

Online marketing is more important than ever. With the scope and reach available on the internet and the number of free marketing opportunities, very few brands can get by without implementing strong online marketing techniques. But that doesn’t mean that offline marketing is irrelevant. While online marketing is great for reaching a ton of people really quickly, offline strategies can be great for building relationships and reaching out to a more dedicated group or to a different type of audience you’ve been meaning to target. Here are our top 10 offline marketing strategies to help support your brand.

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new product launch

How To Use Event Signage When Launching a Brand New Product

Here’s a statistic that will shock you. Brands launch 30,000 new consumer products every year — and 95 percent of them fail. Perhaps these products don’t catch the attention of consumers. Or maybe brands just aren’t promoting them properly.

Here’s the kicker: Businesses that advertise products at trade shows and marketing events are more likely to generate new customers and drive revenue. If you’re about to launch a product of your own, event signage will boost your branding and promotional opportunities significantly. Read more

event marketing trends

Top 7 Event Marketing Trends in 2018

Technology has transformed the marketing world, and some of the most basic elements of traditional event marketing are now obsolete. For example, mass marketing is less likely than ever to attract the attention of new clients. Your audience is looking for targeted messaging specific to their interests and needs. Read more

Top 2019 Largest Expos in the U.S

When you look at a list of the top expos of 2019, it becomes obvious that Americans love cars. Automobile trade shows dominate America’s expos. If you’re not interested in cars, then you have a couple of other options that you may enjoy. You can start your search by learning about the top 2019 largest exposed in the U.S.
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CES 2019

3 Booths at CES 2019 that Wowed the Audience

3 Booths at CES 2019 that Wowed the Audience Every year, the Consumer Technology Association (CTA) hosts a global gathering of gadgets and innovative technology in Las Vegas at its Consumer Electronics Show or CES, and CES 2019 did not disappoint. This year’s showcase of consumer electronics and innovation technologies brought together over 4,400 exhibitors […]

Embracing Color to Make Meaningful Impressions

Every year the” global authority of color,” Pantone, selects a color to represent the coming year. This impacts everything from clothing to furniture and even the promotional industry! So what’s the color for this year?
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