Event Marketing News & Tips by Instent

A busy automotive exhibition hall features prominent Honda banners and displays. Visitors walk around various stalls, with the Honda logo prominently visible above. The hall has a high ceiling with visible lighting and structural elements.

Step by step: How to create an exhibition stand design

An exhibition stand design is more than just a booth; it’s the first impression people get of your brand. For many people, this is what your brand is and means, and you don’t want to screw this up.  A well-thought booth design for exhibition should align with your brand and what your potential customers or […]

Rows of outdoor market stalls with orange and black canopies. Strings of lights are attached underneath. The sky is overcast.

Best Pop-Up Canopy Tents for Events

Businesses looking to participate in trade shows or outdoor events can use a canopy tent for shade, protection from the elements, and standing out in the crowd. Whether you need a pop-up tent for conveniently hosting backyard parties, a heavy-duty frame for durability for an outdoor event, or a stylish design to attract more visitors […]

A group of people stand outside a brick building with Boston University School of Law written on it. A large abstract metal sculpture is prominently featured to the right. The scene is bright and sunny.

10 Job Fair Swag Ideas That College Students Actually Want

TL;DR: Learn the benefits of the right college job fair giveaways. 10 swag giveaway ideas to attract students to your college job fair event booth.  If you look around a typical college job fair, you’ll often find tables overflowing with the same generic items, most of which are likely to be trashed soon after the […]

A clean, brightly lit hospital corridor with white walls, featuring posters and a map. Empty hospital beds and wooden benches line the walls. Fluorescent ceiling lights illuminate the tiled floor.

8 Ideas for Custom Displays for Healthcare Offices

TLDR: Custom displays can help patients stay informed about their health. Traditional signs may not capture their attention, though. Custom displays can be made with attention-grabbing features.  Along with diagnosing disease and performing medical procedures, education is an important part of any doctor’s job. Healthcare information displays are a powerful tool that can enhance patient […]

Outdoor pop-up canopy tents

How Much Wind Can a Pop-Up Canopy Tent Take?

Updated. Originally Published December 6, 2023  Imagine the scene: a vibrant festival in full swing, laughter bubbling around like cotton candy clouds. Suddenly, a gust of wind whips through the crowd, sending shivers and stray napkins flying. But amidst the fluttering flags and startled yelps, your pop-up tent stands strong, a beacon of calm in […]

A hand holding a pen is completing an event budget checklist on graph paper. The list items are partially visible, with checkboxes next to each line. The background is blurred, focusing attention on the meticulous writing task.

Understanding event cost and event budgeting

Planning an event might seem easy, but there are many opportunities for missteps. Even a tiny gig might become a nightmare if you don’t plan your event expenses correctly. Overspending is a pervasive problem, but fortunately, with careful event budgeting, you can be confident in hosting an engaging event while keeping your bottom line in […]

pantone color palette

How Do I Find the PMS Color of My Logo?

We all know the importance that color has for marketing and branding a business. We bet that by now, anyone in the world can easily identify McDonald’s yellow and red colors from their logo. This is because colors matter and they can leave an imprint in our brains, making them easily recognizable! Some reasons why […]

A promotional display for Titus Mountain in Malone, NY, featuring a detailed map of the ski resort, a banner on the table reading Titus Mountain, and a vertical sign advertising ski and stay packages.

The Ultimate Guide to Hanging Banners

Intro Hanging a banner might sound straightforward, but it can be quite a challenge, depending on what you’re working with. Whether planning a trade show, a pop-up shop, or promoting an event, knowing the best banner hanging solutions is key. In this guide, we’ll explore everything you need to know about making your banner stand […]

A beige tent with pointed peaks stands against a bright blue sky, creating a minimalistic and contrasting scene.

How to Secure a Canopy for High Winds and Rain

Managing outdoor events means always staying two steps ahead of the weather, especially if there is any potential for strong winds or rain to blow through and create chaos. Since such an important part of successful outdoor event management is providing reliable shelter for your staff, guests, and merchandise, planners must carefully choose the best […]

Raindrops on the street

How to hold trade show events in bad weather

When skies are blue and the weather is mild, trade show marketing can still be difficult to pull off perfectly. But when the forecast takes a turn for the worse, things can get increasingly stressful, and a once-promising event can lose its full momentum. Don’t let the weather catch you off-guard and ruin your marketing […]