Event Marketing News & Tips by Instent

pantone color palette

How Do I Find the PMS Color of My Logo?

We all know the importance that color has for marketing and branding a business. We bet that by now, anyone in the world can easily identify McDonald’s yellow and red colors from their logo. This is because colors matter and they can leave an imprint in our brains, making them easily recognizable! Some reasons why […]

A promotional display for Titus Mountain in Malone, NY, featuring a detailed map of the ski resort, a banner on the table reading Titus Mountain, and a vertical sign advertising ski and stay packages.

The Ultimate Guide to Hanging Banners

Intro Hanging a banner might sound straightforward, but it can be quite a challenge, depending on what you’re working with. Whether planning a trade show, a pop-up shop, or promoting an event, knowing the best banner hanging solutions is key. In this guide, we’ll explore everything you need to know about making your banner stand […]

A beige tent with pointed peaks stands against a bright blue sky, creating a minimalistic and contrasting scene.

How to Secure a Canopy for High Winds and Rain

Managing outdoor events means always staying two steps ahead of the weather, especially if there is any potential for strong winds or rain to blow through and create chaos. Since such an important part of successful outdoor event management is providing reliable shelter for your staff, guests, and merchandise, planners must carefully choose the best […]

Raindrops on the street

How to hold trade show events in bad weather

When skies are blue and the weather is mild, trade show marketing can still be difficult to pull off perfectly. But when the forecast takes a turn for the worse, things can get increasingly stressful, and a once-promising event can lose its full momentum. Don’t let the weather catch you off-guard and ruin your marketing […]

person holding cardboard tube

Traveling with Conference Materials: Essential Tips for a Wrinkle-Free, Professional Setup

When attending conferences, trade shows, or any corporate event, a polished presentation is key. Whether you’re setting up a booth, displaying banners, or arranging tables, ensuring a wrinkle-free setup can make a difference in how your brand is perceived. Travel can leave essential items wrinkled or creased, but fortunately, it’s an easy fix. This guide […]

man working on sketchbook on table

How to create a vector file of your logo

What is a vector logo? You’ve probably heard of vector images, but you may only know what that means if you are familiar with design. All images look the same at first glance, but technically, they are not. Specifications of shapes called “vectors” define rather than the static colored dots known as pixels. Using vectors […]

Trade shows

5 Key Steps for a Successful Trade Show

Trade shows are great business opportunities to drive brand awareness and acquire new customers. Whether you have been an exhibitor in the past or you are planning your first one, proper preparation is needed to boost your chances of success. Trade shows are expected to be more competitive than ever, so it’s essential for businesses […]

Colorful and creative display featuring a vibrant patterned column, a watermelon with a pineapple top, and a yellow DeWalt machine alongside inflatable furniture like a large blue and white bottle.

Stand Out at Your Next Event with Innovative Inflatable Furniture

Standing out from the crowd is crucial when planning your event. The latest trend capturing the attention of business owners and event planners everywhere is the use of inflatable trade show booths. In this blog post, we’ll explore everything you need to know about inflatable trade show displays and blowup furniture, from their benefits to […]

Health fair

Attract Crowds and Educate Patients: The Essential Guide to Health Fair Displays

Health fairs allow hospital workers and medical clinics to engage with their communities in meaningful and informative ways. These events raise awareness of important health-related topics while educating the general population. Custom signs and banners are often the first thing that attendees will notice. Without an attention-grabbing display that stands out from the crowd, you […]

Custom display

Boost Brand and Patient Experience: 5 Custom Displays Hospitals Need

Displays are a great way to grab someone’s attention. They can be used to improve patient experience when they visit your hospital. You can also boost brand awareness. If your patient had a good experience, you want them to remember where they had their treatment so they return in the future or recommend your services […]