Trade Show Follow-Up Campaign

5 Best Practices for Your Trade Show Follow-Up Campaign

So, your trade show is over. You’ve unfolded your work table, popped all the promotional balloons, and packed away your pop-up displays.

Now what? Read more

Custom Commercial Umbrellas

Hype Up Your Events with Umbrellas and Promotional Products

Hype up Your Events with Umbrellas and Promotional Products Fall is a great time to promote your business at trade shows and outdoor vendor events with unique promotional products like custom umbrellas and printed tents. Such events have the benefit of allowing you to interact with people who might never order your product or come […]

unexpected hidden tradeshow costs

The Top 10 Unexpected Trade Show Costs

Savvy marketers know that trade shows are a powerful way to increase brand awareness and boost sales. It can be a profitable strategy too, as trade shows generate more than $13 billion in revenue on average in the United States. Read more

how to drive traffic to your trade show booth

How to Attract Trade Show Visitors to Your Booth When Traffic Slows Down

According to the Events Industry Council, global business events in 2018 generated $2.5 trillion in business sales. If you’re participating in trade shows, you have a major opportunity for increasing sales if you do it right. Trade show exhibiting has many moving parts, but one of the most critical things you need to do is drive traffic to your trade show booth. Without prospects to talk to or visitors to your booth, all your other preparation can easily go to waste. Read more

PMS color matching

How Do I Find the PMS Color of My Logo?

We all know the importance that color has for marketing and branding a business. We bet that by now, anyone in the world can easily identify McDonald’s yellow and red colors from their logo. This is because colors matter and they can leave an imprint in our brains, making them easily recognizable! Read more

best trade show apps

Top 10 Apps For Executing Successful Trade Shows

Every year, millions of people visit trade shows across the United States. Whether it’s a tech expo or comic book convention, the average trade show visitor spends 5.5 hours at one of these events. It’s your job to convert these visitors into bonafide customers. Manual methods just won’t cut it. The most successful trade exhibits all incorporate the latest technology. Read more

Tents For School Events

How to Increase School Pride Using Promotional Items Such as Tents

How to Increase School Pride Using Promotional Items Such as Tents School pride flows from administrators and teachers to students. When adults don’t show their school pride, you can’t expect young students to express an interest. Luckily, there’s a great way of increasing school pride and get students and alumni excited by using promotional items.

Event Marketing Technology

5 Tech Trends to Elevate Your Event Marketing Efforts

When it comes to marketing and staying ahead of the curve, companies everywhere are expanding their marketing budgets to take advantage of the plethora of technology at our fingertips. One space that is taking a huge leap in terms of technology is in event marketing. If you truly want to get your business noticed and stay engaged with your customers, staying on top of the latest event marketing technology strategies is key. Read more

Tradeshow Marketing

3 Innovative Brands in Tradeshow Marketing

When you’re doing marketing for trade shows, it’s important to “wow the crowd” to get their attention if you want to stand out among your competitors. But cool event marketing for trade shows often requires a plan. Luckily, you don’t have to search too far to get some ideas when you draw inspiration from innovative brands. Here are three brands that take trade show marketing to the next level:

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Fundamental Sales Techniques

5 Fundamental Sales Techniques for Trade Shows

Trade shows are a fantastic opportunity to sell your product or service if you use them to their full potential. Too often, companies set up a booth or room complete with experienced sales reps, sales brochures and product samples but do not get the results they expect. That’s because companies don’t always use effective sales techniques for these special occasions. Best practices don’t change just because the venue does. Salespeople need to stay proactive.

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