Event Marketing News & Tips by Instent

Comparison of two canopy tents: a black slant leg canopy tent on the left and a blue straight leg canopy tent on the right. The text Slant Leg Canopy Tent and Straight Leg Canopy Tent labels each, with VS in the center.

Straight vs. Slant Leg Canopy: Find Your Fit

Updated. Originally published December 11, 2024 Preparing for an event or trade show is stressful enough; if it’s your first-time, things can be even more puzzling for you. From setting up your booth or canopy tent to ensuring your brand stands out, every single detail plays a tremendous role. Among all things, the most important […]

Outdoor farmers market with people browsing stalls under white tents, including one labeled “Organic Harvest Fresh Local Produce,” with fresh fruits and vegetables displayed and a food truck in the background on green grass.

Canopy Tent Weight 101: How Much Weight Do You Need to Hold Down Your Tent?

If you’ve ever stood under a canopy tent at a busy event, trade show, or outdoor festival and felt the wind tugging at the tent, you know the sinking feeling that comes with it. When you’re planning for your own business’s trade show or event, this is the last feeling you’d want your visitors to […]

A white step and repeat banner with the words STEP & REPEAT at the top and rows of teal circular logos and the word COMPANY printed repeatedly across the backdrop. The banner is supported by a black metal frame.

What Is a Step and Repeat Banner? Why They’re Effective at Events

As a busy event planner, a marketing manager juggling multiple campaigns, or a business owner looking for that perfect promotional tool, you know the pressure of making an event stand out. Whether it’s a trade show, a conference, or a grand product launch, they are all opportunities where every moment is a chance to showcase […]

Outdoor seating area with black tables and chairs, shaded by red and orange umbrellas, in front of two restaurants: Poke One N Half (Fresh Fish) and Döner G (Turkish & Mediterranean Grill).

Best Patio Umbrella for Wind: Strong & Durable Options

Imagine being a corporate event planner or a restaurant owner, meticulously designing an outdoor space, investing in comfortable seating for your guests, and envisioning them enjoying the ambiance, only for an unexpected gust of wind to send your patio umbrellas tumbling, furniture scattering, and disrupting the entire experience. This isn’t just a huge inconvenience on […]

inflatables essential guide

Inflatables Essential Guide

INFLATABLE BASICS Introduction to Inflatables Types of Inflatables How Inflatables are Used Inflatables Material, Storage and Care Considerations for Using Inflatables How to Secure Your Inflatable Using Inflatables for Events INFLATABLE REPLICAS Inflatable Replicas Can Make a Lasting Impression and Impact Reasons to Choose Custom Inflatable Replicas Tips for Ordering a Custom Inflatable Replica Inflatable […]

People in military uniforms and others gather at a green outdoor tent promoting Mountain Dew Kickstart energy drinks, with bottles displayed on the table and banners in the background.

Best Inflatable Tents In 2025: Your Outdoor Event Guide

Imagine you’re preparing for a big event—perhaps a product launch to grab the attention of your target audience, a corporate gathering with a professional yet exciting atmosphere, or maybe you’re planning to host a truly memorable outdoor business event. All these events require a seamless setup and a reliable shelter that can withstand the elements, […]

Aerial view of an outdoor event with large white tents, vendor booths, people walking, and a circular pool on the left. Vehicles and banners are visible throughout the open, sunlit area.

15 Vendor Booth Setup Ideas That Turn Visitors Into Buyers

As an event planner or a business, have you ever felt like your booth is just… there at a trade show? In a sea of similar trade show exhibits, many potential customers glance at your booth but then keep walking. You’re not alone in this quandary. Many businesses and marketers spend a hefty amount on […]

A large red question mark, complying with NFPA 701 standards, stands surrounded by multiple white question marks on a dark, blurred background.

Does CPAI-84 Meet NFPA 701?

Updated II Original Post 12.16.2019 Fire safety compliance is a critical concern for event professionals and venue managers who utilize temporary structures and decorative materials. As professional grade tent specialists with years of experience in event compliance, we’re often asked whether CPAI-84 certification is sufficient to meet NFPA 701 standards. This question reflects an important […]

A pencil and an eraser are placed on a sheet of paper with a sketched light bulb containing a question mark inside. The light bulb is drawn with simple lines, symbolizing a concept or idea.

10×10 Small Trade Show Booth Ideas: Creative Expo Display Tips to Stand Out.

Introduction Trade shows are prime opportunities to showcase your brand, connect with potential customers, and leave a lasting impression. Whether you’re a first-time exhibitor or a seasoned participant, having a creative and innovative booth design is key to standing out in 2025. In this blog, we’ll explore actionable small trade show booth ideas, focusing on […]

A blue-walled room with a sign reading Dentist above a door. An orange cushioned bench lines the wall. The door is slightly open, leading to a brighter area with blinds covering the windows.

Attract More Patients With Custom Displays for Your Dental Practice

If you are looking to grow your dental practice, custom displays can boost the effectiveness of your marketing efforts. Custom displays inside and outside of your office can inform patients and attract new people to your practice. If your dental practice isn’t doing something to stand out, you could be losing new customers. Beyond having […]