You have many demands on your schedule, from designing custom tents for your current clients to looking for growth opportunities for your business. With so many things to do and not enough hours in one day, it is essential to make the best use of your time to grow your business. To help make your life easier, here are 5 easy marketing tips that you can incorporate into your routine no matter how busy you are.
Strategic Supplier Partnership
Networking and building strong relationships with your suppliers creates a growth foundation for your company, but you can especially benefit from suppliers that offer partnership incentives. Look for programs offering marketing collateral, artwork, and other assets, since you will save time and resources that would otherwise be spent creating supporting material. For example, promotional products suppliers that have email blasts ready to go make it easy for you to work these options into your existing marketing activities. Brochure templates that only need your logo or branding are another quick option commonly available from suppliers.
Streamline Your Email Marketing
Email marketing helps you stay on your customers’ minds when they’re looking for custom tents. However, manually staying on top of your mailing can cut into your time. Email marketing platforms take over the heavy lifting on your campaigns so you can stay in touch with customers and prospects without it taking up your entire day. Mailchimp and Constant Contact are two platforms with user-friendly features designed to get you up and running quickly. One example of an effective email campaign comes from Jet Blue, this brand has a funny way of delivering emails that will re-engage their customers to come back. Check it out :
Sometimes the best connection comes through in-person interaction. Prospects near the end of your sales pipeline may need an extra push to get to a closed sale. Invite them to a happy hour at an affordable, but appropriate, venue for the deal level. You have to spend some time relaxing and catching dinner, so you should combine your marketing time with your meals rather than taking time away from other business duties. If you create a low-key and friendly atmosphere for discussing potential opportunities, then you also make your customers feel valued. This relationship-building activity can help improve your close rate and retention.
Create Product Comparison Guides
Product comparison guides are great marketing assets that produce prospects with clear visibility into your products. Even better, you probably already have the information necessary for these guides in other marketing assets, such as your product data sheets, and brochures etc. You can even create these guides easily with using PowerPoint.
Implement a Referral Program
Referral programs are another way to create a self-driving marketing strategy. You reward existing clients for sending you referrals, which encourages them to provide more word-of-mouth recommendations for your company. Airbnb offers a referral program that rewards current customers with $25 in travel credit when one of their referrals books a room through them. If that customer ends up becoming an Airbnb host, the person who referred them gets $75 in additional travel credit. Meanwhile, Evernote has a referral program that gives users additional storage space, access to premium accounts and other benefits when they refer their friends. Incentives such as these encourage referrals and also ties the reward to continued usage of the platform.
You don’t need to invest hundreds of hours into your marketing strategies. These business-growing marketing tips will fit into your busy schedule without forcing you to put off other essential job duties. The set-it-and-forget-it nature of some of these tips let you passively improve your marketing after the initial setup, allowing you to grow your marketing efforts without hands-on input.