offline marketing strategy

Support your Brand Online with these 10 Offline Marketing Strategies

Online marketing is more important than ever. With the scope and reach available on the internet and the number of free marketing opportunities, very few brands can get by without implementing strong online marketing techniques. But that doesn’t mean that offline marketing is irrelevant. While online marketing is great for reaching a ton of people […]

new product launch

How To Use Event Signage When Launching a Brand New Product

Here’s a statistic that will shock you. Brands launch 30,000 new consumer products every year — and 95 percent of them fail. Perhaps these products don’t catch the attention of consumers. Or maybe brands just aren’t promoting them properly. Here’s the kicker: Businesses that advertise products at trade shows and marketing events are more likely […]

event marketing trends

Top 7 Event Marketing Trends in 2018

Technology has transformed the marketing world, and some of the most basic elements of traditional event marketing are now obsolete. For example, mass marketing is less likely than ever to attract the attention of new clients. Your audience is looking for targeted messaging specific to their interests and needs.

A busy airport terminal with a blurred crowd of travelers moving in various directions. People carry luggage and bags, passing through glass doors under bright overhead lights. A large sign hangs in the center above the entrance.

Top 2019 Largest Expos in the U.S

When you look at a list of the top expos of 2019, it becomes obvious that Americans love cars. Automobile trade shows dominate America’s expos. If you’re not interested in cars, then you have a couple of other options that you may enjoy. You can start your search by learning about the top 2019 largest […]

CES 2019

3 Booths at CES 2019 that Wowed the Audience

Every year, the Consumer Technology Association (CTA) hosts a global gathering of gadgets and innovative technology in Las Vegas at its Consumer Electronics Show or CES, and CES 2019 did not disappoint. This year’s showcase of consumer electronics and innovation technologies brought together over 4,400 exhibitors and more than 182,000 attendees from across the world.

A vivid coral reef in shades of Pantones Living Coral, with a fish swimming nearby. Text reads: Color of the Year 2019. PANTONE 16-1546 Living Coral.

Embracing Color to Make Meaningful Impressions

Every year the” global authority of color,” Pantone, selects a color to represent the coming year. This impacts everything from clothing to furniture and even the promotional industry! So what’s the color for this year?

At the outdoor marketing event for Cogent Solutions & Supplies, a custom tent shelters a person surrounded by promotional displays and materials. A life-sized cardboard cutout of a baseball player adds flair, while trees and grassy areas provide a picturesque backdrop. Banners complete the vibrant scene.

5 Tips for Optimizing Your Custom Tents Design & Visibility

You finally made the decision to invest in a custom tent for your business and if this is your first time, you probably don’t know where to start. Chances are that you know what you want your tent to look like, but you don’t know how to design one. One thing you are probably certain […]

tradeshow booth displays

The 2018 Hot New Trade Show Display By Instent | Press Release

January 11, 2018: Instent Launches Hot New Trade Show Display FOR IMMEDIATE RELEASE Media Contact: Miriam Couturié, Marketing Manager,  Instent Industries, Miriam@instent.com, 714 842-7500 ext. 105 INSTENT LAUNCHES HOT NEW TRADE SHOW DISPLAY Huntington Beach, CA. – January 11, 2018 – Instent Industries introduces the Quick-N-Fit, a hot new line of trade show display systems to […]

A crowd gathers along a coastal promenade on a sunny day. With Instent excitement, swimmers approach the shore from the bay, and the Golden Gate Bridge is visible in the distance. The sky is clear, creating a vibrant and lively atmosphere.

The Instent Team Comes Together For SAA to Fight Cancer

At Instent we are a tight-knit group and love supporting each other! So when Kristen, our Logistics Manager, approached us with the news that her sister was participating in the 12th annual Swim Across America to raise money for cancer research & patient care and needed our support; we were happy to contribute and donate.