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Online marketing is more important than ever. With the scope and reach available on the internet and the number of free marketing opportunities, very few brands can get by without implementing strong online marketing techniques. But that doesn’t mean that offline marketing is irrelevant. While online marketing is great for reaching a ton of people […]

Here’s a statistic that will shock you. Brands launch 30,000 new consumer products every year — and 95 percent of them fail. Perhaps these products don’t catch the attention of consumers. Or maybe brands just aren’t promoting them properly. Here’s the kicker: Businesses that advertise products at trade shows and marketing events are more likely […]

Technology has transformed the marketing world, and some of the most basic elements of traditional event marketing are now obsolete. For example, mass marketing is less likely than ever to attract the attention of new clients. Your audience is looking for targeted messaging specific to their interests and needs.

When you look at a list of the top expos of 2019, it becomes obvious that Americans love cars. Automobile trade shows dominate America’s expos. If you’re not interested in cars, then you have a couple of other options that you may enjoy. You can start your search by learning about the top 2019 largest […]

Every year, the Consumer Technology Association (CTA) hosts a global gathering of gadgets and innovative technology in Las Vegas at its Consumer Electronics Show or CES, and CES 2019 did not disappoint. This year’s showcase of consumer electronics and innovation technologies brought together over 4,400 exhibitors and more than 182,000 attendees from across the world.

Every year the” global authority of color,” Pantone, selects a color to represent the coming year. This impacts everything from clothing to furniture and even the promotional industry! So what’s the color for this year?

You finally made the decision to invest in a custom tent for your business and if this is your first time, you probably don’t know where to start. Chances are that you know what you want your tent to look like, but you don’t know how to design one. One thing you are probably certain […]

We love when our clients proudly show off their tents and flags at their events. It’s a clear indication that we’ve succeeded doing what we do best – helping brands stand out at any event! Thank you to Performance Ski & Surf for sharing this fun video with the Ins’Tent team. We love to see […]

Sea otter was just a few weeks ago and we can’t stop talking how cool this event was because we just couldn’t get enough of it! We definitely loved every minute of it, but definitely enjoyed checking out all the cool products that were featured. In its honor, we decided to create a second blog […]

Presently pop up canopies are becoming exceedingly popular and can practically be seen everywhere from the beach to social events. We all know what they look like, but there is a huge selection available in the market and prices can vary greatly. At first glance, it can be difficult to differentiate a good quality commercial […]