We all know the importance that color has for marketing and branding a business. We bet that by now, anyone in the world can easily identify McDonald’s yellow and red colors from their logo. This is because colors matter and they can leave an imprint in our brains, making them easily recognizable!
Getting the right colors of a logo printed on any display or marketing material is crucial for any brand. A slight color difference can make any brand look like a knockoff or a cheap representation of the brand. This is why it’s important to know the PMS or Pantones of your logo before sending anything out to print to verify that color matching is available. You want to ensure that your colors are not only correct but that they also align with your brand.
So what is a PMS (Pantone Matching System) anyway and how do you find the PMS colors in your logo? Well, long ago, the color Gods at Pantone decided to create a universal color language by giving each color a code to be identified by in the Pantone book. Each color is primarily produced from a palette of 18 basic colors, and there are now about 1867 solid Pantone Colors.
Most likely, when you had a designer create your logo, they picked one for you based on the colors that you had in mind. Your designer should have this information readily available for you to use. However, if you don’t have this information, don’t panic, we can help you!
Here are some great tips to help you find the correct PMS color of your logo using the Pantone System, or by using Adobe Illustrator.
Using Adobe Illustrator
If you have Adobe programs available, you can use Illustrator to find the PMS colors in your logo. Simply follow these steps:
1. Open the file and use the Direct Selection tool and click on your logo
2. Click on the Colors Panel on the Right Side of the window.
3. Your PMS color will be displayed on the window.
For a visual guide on how to find your pantone color in your logo, please check out this video
Visit the Pantone Color Finder
This tool will not show you how to find the exact color on your logo. However, this tool comes in handy when color matching the colors in your logo. You can use it to find the colors that closely match the colors that you are currently using for your logo. There are tons of colors to select based on the Hue or colors that you are using now. It’s also a great tool to help you choose colors if you’re in the process of changing colors.
Our Designers Can Find It For You!
We have a team of talented graphic designers that are here to help you with your future projects. They will make sure that we have all your colors correctly or that we can color match them before sending anything out to print. Whether its logo recreation to designing a logo for your next printed display, we can help. We will even show you a 3D presentation of what your product will look like before you send it out for printing.