Event Marketing News & Tips by Instent

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Top Benefits of Exhibiting at Trade Shows for Growing Your Business

Every summer, thousands of consumers flock to trade events across the country. Here, brands show off their latest products — from smartphones to smart speakers, cars to clothes — and advertise their services to generate leads and boost sales. Ninety-nine percent of marketers said they gained value from trade shows that they couldn’t get from […]

custom tents rendering

Why Offering Renderings for Custom Tents & Displays is a Must to Close More Sales

How do you really secure new customers? You’ve got to convince them that your product is simply the best. Give your proposal life by providing renderings that show clients how your product will look with their unique logos. Finding a supplier willing to deliver custom tents and displays renderings for your clients is a smart […]

crowded event with canopy

How to Use Your Canopy at Your Next Trade Show to Generate Traffic

You invest a lot of money on your trade show booth, from creating the marketing materials to designing your banners and table. You also put a lot of time into planning the logistics of the show, coordinating staff, getting load-in and load-out help and handling your inventory. After all this work, you want to maximize […]

Against a vibrant city skyline, four businesspeople in formal attire leap joyfully, their enthusiasm reminiscent of a successful trade show booth. The clear sky and shining sun amplify the energy and positivity, with skyscrapers like the Empire State Building standing tall in the background.

5 Pro Tips for Succeeding at Your Next Trade Show

The sights and sounds of a trade show should be familiar: the labyrinth of trade booths, the bustle of the crowd, the feverish roar of marketers trying to convince prospects to purchase their products. Among all this confusion, you need to make an impression. After all, you won’t have long — a few hours, a […]

A hand holding a smartphone displays the Snapchat app page on the Google Play Store, showcasing the iconic logo and app details with an install option. It's as inviting as spotting a brightly colored custom tent at a bustling festival.

5 Reasons Why You Need to Use Snapchat for Your Next Marketing Campaign

Your social-media marketing campaigns help you engage directly with your audience and build viral traffic for your business. Does your approach focus on sticking with older social networks such as Facebook and Twitter rather than branching out into additional channels? If so, ask yourself why. Don’t make it more difficult for yourself to leverage breakout […]

A crowd of people celebrates by throwing vibrant colored powders into the air. Beneath a clear sky, a custom tent provides shade while the mix of yellow, pink, and purple colors creates a festive and joyful atmosphere.

The Power of Using Color for Visual Marketing

Your visual marketing message uses many elements to create a favorable impression in the eyes of your target audience. Color plays a particularly critical role in the emotional connection a prospective customer feels when they look at your trade show displays or browse through other marketing assets

A vibrant city street at dusk is alive with illuminated signs, palm trees, and busy traffic. Neon lights from storefronts and cars illuminate custom printed tents lining the sidewalks, creating a lively scene under a colorful sky.

The Top 10 Best Locations in LA for Hosting a Successful Marketing Event

LA gives you plenty of opportunities to make a name for your business, whether you have a breakthrough product to sell or a service every person needs in their life. In this city, you’ll avoid most weather-related cancellations and have access to a diverse demographic. While outdoor displays are great for getting the attention and […]

canopy tent people for bikes

Using Canopy Tents is a Must for Your Next Outdoor Event

Your marketing campaigns take you into many environments, from festivals to trade shows. Creating an exhibit for these events requires you to consider everything from the size of the space to the natural elements of the outdoors. A high-quality custom printed tent gives you a valuable tool for your outdoor display. Once you first use […]