Employees are often the biggest threat a brand has. Most brands have guidelines specifically to keep their own employees from undermining what it stands for. Those guidelines are not meant to be stringent, they are meant to protect the customer. When employees don’t consider the brand, it’s the customers that receive the confusing experience. It’s […]
Your sporting team works hard at practices and games, so you spend a lot of time at community events, around the field and at stadiums. Whether you’re looking for a way to create an official meeting spot or you want to get out of the sun, when it comes time to give your team the […]
At every event you sponsor, you will inevitably run into a ton of other sponsors competing for the attention of the attendees. If your outdoor displays looks just like all your neighbor’s you won’t stand out, and if you look worse your brand will stand out for the wrong reason. So, to help you avoid looking […]
You never want your brand to be the event equivalent of a wallflower, standing in the corner drinking punch, while everyone enjoys himself or herself. You want it to be laughing and smiling on the dance floor, wearing the hippest outfit. Whether you will be exhibiting at a sporting event or a festival; we found […]
