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Do you sell at farmers markets? Are you looking to grab attention and bring in more customers? If so, then there are some simple tactics to keep in mind. From the fresh, natural produce to the passionate people that sell them, farmers markets help promote the organic food we all love. But with dozens if […]

A trade show is a competitive environment. Hundreds of companies are in one large room trying to attract the interest of the same visitors. As an exhibitor, it’s important to stand out. At the same time, the main message of your display has to be right for your brand.

Online marketing is more important than ever. With the scope and reach available on the internet and the number of free marketing opportunities, very few brands can get by without implementing strong online marketing techniques. But that doesn’t mean that offline marketing is irrelevant. While online marketing is great for reaching a ton of people […]

Here’s a statistic that will shock you. Brands launch 30,000 new consumer products every year — and 95 percent of them fail. Perhaps these products don’t catch the attention of consumers. Or maybe brands just aren’t promoting them properly. Here’s the kicker: Businesses that advertise products at trade shows and marketing events are more likely […]

Technology has transformed the marketing world, and some of the most basic elements of traditional event marketing are now obsolete. For example, mass marketing is less likely than ever to attract the attention of new clients. Your audience is looking for targeted messaging specific to their interests and needs.

Every year, the Consumer Technology Association (CTA) hosts a global gathering of gadgets and innovative technology in Las Vegas at its Consumer Electronics Show or CES, and CES 2019 did not disappoint. This year’s showcase of consumer electronics and innovation technologies brought together over 4,400 exhibitors and more than 182,000 attendees from across the world.

Every year the” global authority of color,” Pantone, selects a color to represent the coming year. This impacts everything from clothing to furniture and even the promotional industry! So what’s the color for this year?

You finally made the decision to invest in a custom tent for your business and if this is your first time, you probably don’t know where to start. Chances are that you know what you want your tent to look like, but you don’t know how to design one. One thing you are probably certain […]

We love when our clients proudly show off their tents and flags at their events. It’s a clear indication that we’ve succeeded doing what we do best – helping brands stand out at any event! Thank you to Performance Ski & Surf for sharing this fun video with the Ins’Tent team. We love to see […]

Presently pop up canopies are becoming exceedingly popular and can practically be seen everywhere from the beach to social events. We all know what they look like, but there is a huge selection available in the market and prices can vary greatly. At first glance, it can be difficult to differentiate a good quality commercial […]