When it comes to marketing and staying ahead of the curve, companies everywhere are expanding their marketing budgets to take advantage of the plethora of technology at our fingertips. One space that is taking a huge leap in terms of technology is in event marketing. If you truly want to get your business noticed and […]
When you’re doing marketing for trade shows, it’s important to “wow the crowd” to get their attention if you want to stand out among your competitors. But cool event marketing for trade shows often requires a plan. Luckily, you don’t have to search too far to get some ideas when you draw inspiration from innovative […]
Trade shows are a fantastic opportunity to sell your product or service if you use them to their full potential. Too often, companies set up a booth or room complete with experienced sales reps, sales brochures and product samples but do not get the results they expect. That’s because companies don’t always use effective sales […]
Do you sell at farmers markets? Are you looking to grab attention and bring in more customers? If so, then there are some simple tactics to keep in mind. From the fresh, natural produce to the passionate people that sell them, farmers markets help promote the organic food we all love. But with dozens if […]
A trade show is a competitive environment. Hundreds of companies are in one large room trying to attract the interest of the same visitors. As an exhibitor, it’s important to stand out. At the same time, the main message of your display has to be right for your brand.
Whether you’re launching a new product or holding a conference, you need to know that your event management company is ahead of the curve. The art of executing a business event is constantly changing. And if you’re not changing with it, you’re falling behind your competitors.
Online marketing is more important than ever. With the scope and reach available on the internet and the number of free marketing opportunities, very few brands can get by without implementing strong online marketing techniques. But that doesn’t mean that offline marketing is irrelevant. While online marketing is great for reaching a ton of people […]
Here’s a statistic that will shock you. Brands launch 30,000 new consumer products every year — and 95 percent of them fail. Perhaps these products don’t catch the attention of consumers. Or maybe brands just aren’t promoting them properly. Here’s the kicker: Businesses that advertise products at trade shows and marketing events are more likely […]
Technology has transformed the marketing world, and some of the most basic elements of traditional event marketing are now obsolete. For example, mass marketing is less likely than ever to attract the attention of new clients. Your audience is looking for targeted messaging specific to their interests and needs.
When you look at a list of the top expos of 2019, it becomes obvious that Americans love cars. Automobile trade shows dominate America’s expos. If you’re not interested in cars, then you have a couple of other options that you may enjoy. You can start your search by learning about the top 2019 largest […]
