Event Marketing News & Tips by Instent

A hand interacts with a virtual weather display, ideal for planning outdoor adventures. The forecast shows today's temperature at 18°C with a sun partially covered by a cloud. Perfect for setting up pop-up tents, the weekly forecast includes sun and clouds from Monday to Saturday.

Surviving the Elements: Weather Proofing Your Pop Up Tents

No matter how much we plan for successful outdoor expo events, the one thing we can’t predict is the weather. One thing we can do, though, is prepare. With all the different weather variables, it’s hard to know what is coming, but there are still ways to ensure that your booth, your custom pop up tents, your […]

A woman with long hair is smiling and cheering with her fists raised, surrounded by floating dollar bills against a plain background. She appears joyful and excited, as if she's just hit the jackpot at one of those thrilling expo shows.

Are you aware of all the things you can write off after attending expo shows?

Attending trade shows is a great way to promote your brand, get new leads, build strong relationship with your customers and showcase your products and services. Yes, the list of benefits goes on however, did you know that there are many tax incentives that are associated with attending trade shows & expo shows? Mark E. Battersby, […]

outdoor displays giro

Trendy Outdoor Displays That Will Make Your Brand Look Cool

At every event you sponsor, you will inevitably run into a ton of other sponsors competing for the attention of the attendees. If your outdoor displays looks just like all your neighbor’s you won’t stand out, and if you look worse your brand will stand out for the wrong reason.  So, to help you avoid looking […]

A person at a wooden table, partially shaded by a custom canopy, holds a credit card in one hand while typing on a laptop with the other. Nearby are a notebook, a pen, and a calculator.

Don’t go over your budget: Tips for saving money at Trade Shows

Chances are you’re planning out all the trade show events that your company will attend this year and as a marketer, one of your greatest concerns is managing the budget. While you don’t want to break the bank at any of these shows, you also don’t want to make sacrifices that could potentially end up […]

A luxurious outdoor lounge features white, plush, tufted sofas and a mirrored coffee table on a wooden deck. Sheer white curtains frame the seating area, while inflatable event furniture adds a touch of whimsy. In the background, a pool float and part of a ship complete the serene scene.

Instent Industries Launching New Inflatable Event Furniture | Press Release

FOR IMMEDIATE RELEASE Media Contact: Miriam Couturié,  Marketing Manager,  Instent Industries,  Miriam@instent.com T: 714 842-7500 ext. 105 INSTENT INDUSTRIES LAUNCHING NEW EVENT FURNITURE Instent Industries will showcase their exclusive range of European inflatable furniture at the 60th ARA Rental Show in Atlanta. Huntington Beach, CA. – February 11, 2016 – Instent Industries is launching the […]

A calculator, pen, and financial documents rest on a desk. The papers display budget charts and graphs alongside a summary of utilities and expenses from an outdoor expo, highlighting budgeted versus actual amounts with variations.

How to Properly Allocate Your Budget For Successful Indoor & Outdoor Expo Shows

Attending trade shows or outdoor expo shows is a great way to market your company and gather new leads; however, we all know that they can end up being very costly if you’re not careful on how you allocate your budget. The key to succeeding at any show is to plan accordingly so that you […]

event tents - specialized

The Secrets to Standing Out at Any Show Using your Event Tents

You never want your brand to be the event equivalent of a wallflower, standing in the corner drinking punch, while everyone enjoys himself or herself. You want it to be laughing and smiling on the dance floor, wearing the hippest outfit. Whether you will be exhibiting at a sporting event or a festival; we found […]