As a distributor of promotional materials, you are in a unique position yet vulnerable position. Buyers automatically draw conclusions about your business based on the quality of goods you sell; even though you have no control over what your suppliers do. The average buyer doesn’t see the difference between producer and distributor. All they know […]
Every day we come across countless e-mails that end up in our trash or junk mail mostly because they’ve failed to get our attention or even because their subject lines are just plain weird or annoying. To help give you some inspiration in creating some cool email marketing campaigns, here are some recommendations
Employees are often the biggest threat a brand has. Most brands have guidelines specifically to keep their own employees from undermining what it stands for. Those guidelines are not meant to be stringent, they are meant to protect the customer. When employees don’t consider the brand, it’s the customers that receive the confusing experience. It’s […]
Purchasing a quality tent is only half the battle, the tricky part comes when it’s time to clean a top made with vinyl. The main rule to consider when cleaning your vinyl event tents is to always purchase cleaning materials that are approved by the tent manufactures.
The event ended, your custom tents are folded and all your promotional equipment is stored so now you’re back to the office. It’s now time to start devising a way to follow up with potential customers you have met at the show. Indeed, capitalizing on new leads from outdoor expos and trade shows is key for generating new business. In […]
The Professional Awning Manufacturers Association (PAMA) is giving students the exciting opportunity to enter their 2015-2016 Academic Design Challenge. Students must work individually or in teams to design an awning which can be fixed or retractable, a canopy or tension canopy that can be invented or pre-existing and that can be used for events and […]
Event planners are always searching for creative solutions that not only captivate their audience by giving them the “wow” factor, but also by taking each one of their events to new heights. Currently, accessories are making a huge impact at all tented events.
Running a perfect lead generation and closing deals is the top priority for every business. After all isn’t bringing in the money what we are all looking to accomplish? With so much competition in the market, learning how to differentiate your company from the competition is not an easy task. To succeed you must rely […]
Your boss stopped by to inform you that you’re handling the next trade-show. You’ve been after a promotion for a while, and this time it’s your chance to shine. Get ready to impress your boss at your next event by making a booth that truly stands out from the crowd and scores you that raise!
Your sporting team works hard at practices and games, so you spend a lot of time at community events, around the field and at stadiums. Whether you’re looking for a way to create an official meeting spot or you want to get out of the sun, when it comes time to give your team the […]
