You can nail every part of the sales process, but still lose the deal if you don’t have the right suppliers. Your business success in the promotional industry hinges on quality suppliers who can help you close deals. You need your suppliers and manufacturers to act as a dependable partner that are always there for […]
First impressions matter and that is precisely why business custom tent is a powerful marketing tool at an outdoor expo, trade show, special event or parking lot sale. The marketing goal is to create a positive first impression that strengthens the company’s brand, because brand has everything to do with customer attraction and retention. Despite the tent’s influence, some […]
If your customer’s order isn’t ready in time or they are unhappy with the quality of their business-critical trade show displays, the reasons why you couldn’t deliver in time will never be enough to justify his lost revenue for the show. All that he or she will know is that as a distributor it’s all […]
You want a great booth for your next trade show or event, but you’re working with a small budget. Don’t give up hope and learn how to get the most bang for your buck with these tips on maximizing your event budget.
Customer experience is a continuous battleground where companies must always rely on their creativity to stay on top of their game. When it comes to quality, price, and selection and just about everything else, customers view every distributor as the same. Each one of them offering the same services as the other. Transform yourself from […]
As a distributor of promotional materials, you are in a unique position yet vulnerable position. Buyers automatically draw conclusions about your business based on the quality of goods you sell; even though you have no control over what your suppliers do. The average buyer doesn’t see the difference between producer and distributor. All they know […]
Every day we come across countless e-mails that end up in our trash or junk mail mostly because they’ve failed to get our attention or even because their subject lines are just plain weird or annoying. To help give you some inspiration in creating some cool email marketing campaigns, here are some recommendations
Employees are often the biggest threat a brand has. Most brands have guidelines specifically to keep their own employees from undermining what it stands for. Those guidelines are not meant to be stringent, they are meant to protect the customer. When employees don’t consider the brand, it’s the customers that receive the confusing experience. It’s […]
Purchasing a quality tent is only half the battle, the tricky part comes when it’s time to clean a top made with vinyl. The main rule to consider when cleaning your vinyl event tents is to always purchase cleaning materials that are approved by the tent manufactures.
The event ended, your custom tents are folded and all your promotional equipment is stored so now you’re back to the office. It’s now time to start devising a way to follow up with potential customers you have met at the show. Indeed, capitalizing on new leads from outdoor expos and trade shows is key for generating new business. In […]
